Creating and Managing Product Listings

This guide provides detailed instructions on how to create, manage, and optimize product listings in the Motion Routes Author Dashboard. Whether you are adding a new product, updating an existing one, or managing its details, this guide will help you navigate each step efficiently.

Adding a New Product to the Marketplace

To add a new product:

1. Navigate to My Products in the left sidebar.
2. Click on Add Product to open the product creation form.
3. Fill out the required fields in the Product Information, Product Gallery, Pricing, and other sections as described below.

Entering Product Information

In the Product Information section, input key details about your product:

• Product Name: Provide a concise, engaging name for your product. Aim for clarity and relevance while keeping it under 20 characters.
• Product Type: Select the category that best describes your product. Categories include:
  • Script: Scripts for software automation.
  • Extension: Enhancements for software functionality.
  • Plugin: Add-ons that integrate with software.
  • Preset: Predefined settings for software.
  • Template: Ready-to-use templates for projects.
  • Mogrt: Motion graphics templates.
  • Course: Educational content.
  • Ebook: Digital books or written resources.
• Software Compatibility: Specify which software your product is compatible with. You can select multiple platforms such as:
  • After Effects
  • Photoshop
  • Premiere Pro
  • Illustrator

Uploading Product Media

The Product Gallery is where you showcase your product visually:

• Product Photos: Upload high-quality images that represent your product. Follow these guidelines:
  • Image Formats: .jpg, .jpeg, .png, .gif
  • Image Size: Minimum of 300x300 pixels, recommended size 700x700 pixels.
  • Upload Limit: Add up to 5 images, with at least 3 showing key features.
• Featured Video: Add a video to demonstrate your product:
  • Video Length: Minimum of 30 seconds.
  • Video Quality: Full HD for clear presentation.
  • File Types: .mp4, .mov, .mpeg, .avi, .wmv

Setting Pricing, Discounts & Offers

When listing a product on Motion Routes, it's important to carefully consider your pricing model, additional fees, and promotional options to maximize both visibility and profitability. This section covers everything you need to know about setting your product's price and offers.

1. Pricing Model

You can select one of five pricing models depending on how you want to sell your product. Each model has its own benefits, depending on your target market and business goals:

• Fixed Price :
  • This model allows you to set a specific price for your product.
  • Ideal if you have a fixed value for your product that is non-negotiable.
  • Buyers will see a clear, upfront cost for purchasing the product.
• Free :
  • Offer your product at no cost.
  • Good for building an audience or offering a sample of your work.
• Freemium :
  • Offer a free version with an option for buyers to pay for upgrades or premium features.
  • Effective for attracting users initially, then converting them into paying customers.
  • This can be ideal for software or products with additional content to unlock.
• Name Your Price :
  • Allow buyers to set their own price.
  • Useful for collecting donations or allowing customers to contribute what they feel the product is worth.
  • A minimum price may be set to ensure costs are covered.
• Subscription :
  • Charge buyers a recurring fee for continued access to the product.
  • Works well for ongoing services, such as premium content, software with regular updates, or exclusive access.
  • You can specify how frequently buyers will be charged (e.g., monthly, annually).

2. Regular Price

The Regular Price is the base price at which your product will be sold to customers in the marketplace. Setting the right Regular Price is crucial for striking a balance between profitability and attracting buyers. Here’s how you can approach this:

Key Points to Consider:

• Competitive Pricing : Research similar products in the marketplace to ensure your Regular Price is competitive. If your product is priced too high, potential buyers may opt for alternatives. If it’s too low, you may not earn enough to cover costs or reflect the true value of your product.
• Perceived Value : The Regular Price should reflect the quality and features of your product. Premium products with advanced features, customizability, or extensive content should be priced higher to match their perceived value.
• Target Audience : Consider your target audience’s budget and willingness to pay. For example, products aimed at professional designers or developers may have a higher price point compared to those targeted at hobbyists or beginners.
• Author Fees and Buyer Fees :
  • Author Fee : This fee is automatically deducted from your Regular Price. It is a percentage of the total price (usually 20%). For example, if your product is priced at $10, the author fee will be $2.
  • Buyer Fee : In addition to the Author Fee, there’s a fixed Buyer Fee applied to the Regular Price, which is $5. This fee is charged to the buyer and deducted from the total price before calculating your earnings.

Pricing Example for Regular Price:

Let’s break down how the pricing works if you set a Regular Price of $10:

• Regular Price : $10.00
• Author Fee (20%) : $2.00
• Buyer Fee : $5.00
• Your Earnings : $10 - $2 (Author Fee) - $5 (Buyer Fee) = $3.00

This means that for every sale, you will earn $3 after deducting the fees. Therefore, when setting your Regular Price, it’s important to factor in these deductions to ensure your earnings meet your expectations.

Adjusting Regular Price:

• Discounts and Offers : You can apply temporary discounts to your Regular Price to attract more buyers during promotional periods (like holiday sales or product launches). However, keep in mind that the Author Fee and Buyer Fee will still be deducted based on the discounted price.
• Price Increases : If your product has undergone significant updates or added features, you may consider increasing the Regular Price over time. Be transparent with your customers about the improvements that justify the price increase.

3. Extended Price

The Extended Price offers customers a license with additional usage rights, often at a higher price point. This pricing model is commonly used for products like design templates, plugins, or software tools that may be used in larger commercial projects or by multiple users.

What is the Extended Price?

The Extended Price provides customers with a broader or more flexible license compared to the Regular Price. It’s typically aimed at buyers who need additional rights, such as the ability to use the product in commercial projects, distribute it to multiple users, or include it in products they intend to sell.

Key Points to Consider:

• Higher Value, Higher Price : Since the Extended Price grants more usage rights, it’s typically set higher than the Regular Price. This allows you to capture more revenue from customers who are using your product in larger-scale or commercial contexts.
• Licensing Terms : Clearly define the terms of your extended license, including:
  • How many end-users are allowed under the extended license.
  • Whether the product can be used in commercial, broadcast, or resale projects.
  • Whether the buyer can redistribute the product as part of a larger project.
• Author Fees and Buyer Fees :
  • Author Fee : Similar to the Regular Price, the Author Fee for the Extended Price is 20% of the total price. For example, if your Extended Price is set at $200, the Author Fee would be $40.
  • Buyer Fee : The Buyer Fee for the Extended Price is a fixed amount of $15. This fee is charged to the buyer and deducted from the total price before calculating your earnings.

Pricing Example for Extended Price:

Here’s an example to illustrate the calculation for the Extended Price:

• Extended Price : $200.00
• Author Fee (20%) : $40.00
• Buyer Fee : $15.00
• Your Earnings : $200 - $40 (Author Fee) - $15 (Buyer Fee) = $145.00

As you can see, with an Extended Price of $200, after fees, you would earn $145 per sale. It’s important to set the Extended Price at a point where you can maximize your earnings while offering customers enough value for the additional licensing rights.

When to Offer an Extended Price:

• Commercial Use : If your product is likely to be used in commercial projects (e.g., websites, apps, or marketing materials), offering an Extended Price allows you to capture more value from customers who require these rights.
• Large Enterprises or Agencies : If your product may be used by larger companies or agencies, the Extended Price can accommodate their needs, as they typically require broader licensing for multiple users or large-scale distribution.

Adjusting the Extended Price:

• Higher Price for More Features : If your product offers extensive customization or additional features in the extended version, you can price it significantly higher than the Regular Price. Make sure to communicate the additional value customers are receiving with the extended license.
• Upgrades : Offer customers the ability to upgrade from the Regular Price to the Extended Price. For example, if a buyer initially purchases at the Regular Price and later decides they need the extended license, they can pay the difference to upgrade.

Offering Discounts on Extended Price:

• Just like the Regular Price, you can offer temporary discounts on your Extended Price during promotional periods. Keep in mind that the Author Fee and Buyer Fee will still be deducted based on the discounted price.

4. Summary of Fees and Earnings

Here's a summary of how fees and earnings are structured for both Regular and Extended pricing:

5. Discounts

You can apply discounts to your products to make them more appealing to buyers. Discounts can be an effective way to boost sales during special promotions or events.

• Set a discount percentage to offer your product at a reduced price.
• Enabling this will mark your product as "on sale," which may increase visibility and sales.
• You can toggle the discount option on and off, and the system will automatically calculate the final price based on the percentage you provide.

6. Tips for Maximizing Your Earnings

• Choose the Right Pricing Model : Consider your target audience and product type. For instance, freemium models might be great for community building, while fixed pricing is better for straightforward purchases.
• Optimize Discounts Strategically : Use discounts to drive traffic during special promotions like holidays or product launches.
• Leverage Product Discovery : If your product is eligible, participating in Product Discovery can boost visibility and lead to higher sales.

7. Product Discovery

Product Discovery is a valuable promotional tool offered by Motion Routes to help increase the visibility of your products and boost sales. Products that are featured in Product Discovery are showcased prominently on the platform, giving them a higher chance of being noticed by potential buyers.

Benefits of Product Discovery

• Increased Visibility : Your product is featured in curated sections across the Motion Routes marketplace, such as the home page or specific category pages. This is especially beneficial for new products or those with niche audiences.
• Targeted Promotion : Motion Routes promotes selected products based on user preferences and browsing behavior. This means your product may be suggested to users who are more likely to be interested, increasing the chances of conversion.
• Sales Boost : Featured products often see a significant increase in sales due to the increased exposure and visibility within the marketplace.

Eligibility for Product Discovery

Not all products are automatically eligible for Product Discovery. To qualify, your product must meet certain criteria set by Motion Routes:

• Quality Assurance : Your product must meet a certain quality threshold, including well-written descriptions, high-quality images, and functional demos (if applicable).
• Positive Reviews : Products with higher ratings and positive user feedback are more likely to be featured in Product Discovery.
• Relevance : The product must be relevant to trending categories or current customer demand. For example, if design tools or templates are in high demand, Motion Routes may prioritize featuring those products.
• Price and Offers : Products that offer competitive pricing or discounts may have a better chance of being selected for Product Discovery, as buyers are more likely to engage with promotional offers.

How It Works

1. Nomination or Selection : Eligible products can either be nominated for Product Discovery by the author or selected directly by Motion Routes based on platform algorithms and user behavior.

• Author Nomination : Some authors may have the option to submit their product for consideration. Once nominated, the product will undergo a review to ensure it meets the necessary criteria.
• Platform Selection : Motion Routes may automatically select high-performing or newly trending products for Product Discovery.

2. Featured Promotion : Once your product is accepted, it will be featured in key areas across the platform:

• Homepage sections like "Trending Products," "Featured Deals," or "Top Picks."
• Category-specific pages based on the type of product (e.g., Design Templates, Motion Graphics, Code Snippets).
• Email newsletters or special promotional campaigns aimed at driving traffic to your product.

3. Fees and Costs : Unlike traditional advertising where you pay upfront for promotion, Product Discovery works on a pay-per-sale basis:

• Promotional Fee : A small promotional fee is charged only when a sale is made through Product Discovery. You do not pay anything upfront to have your product listed in this section.
• The promotional fee is deducted from your earnings along with the author fee and buyer fee. This fee is only applied to the sales driven specifically by Product Discovery promotions.

4. Analytics and Tracking : You can track the performance of your product in the Product Discovery section through the Motion Routes dashboard. Detailed analytics will show:

• Impressions : The number of times your product was viewed as a result of being featured.
• Clicks : How many users clicked on your product after seeing it in the featured section.
• Conversion Rate : The percentage of clicks that resulted in a purchase.

Advantages of Participating in Product Discovery

• No Upfront Costs : You only pay a promotional fee when a sale is made through Product Discovery, ensuring that you are only charged when your product generates revenue.
• Higher Sales Potential : With more visibility, your product has the potential to reach a broader audience, increasing the likelihood of sales.
• Reduced Competition : Being featured in Product Discovery helps your product stand out from the vast array of other listings, allowing it to shine even in a competitive marketplace.
• Momentum for New Products : For newly launched products, being featured in Product Discovery can jumpstart sales and build early traction, which can lead to long-term success.

How to Increase Your Chances of Being Featured

• Optimize Your Listing : Ensure your product page is as polished as possible. Use high-quality visuals, detailed descriptions, and relevant keywords to help both Motion Routes and buyers understand the value of your product.
• Encourage Positive Reviews : The more positive feedback and higher ratings your product receives, the better its chances of being selected. Encourage satisfied customers to leave reviews.
• Offer Competitive Pricing or Discounts : Products with competitive pricing or limited-time discounts often perform well in Product Discovery, as customers are more likely to make a purchase when they see a good deal.
• Stay Active in Updates : Regularly update your product to fix bugs, improve features, or offer new content. Active products with ongoing support are more likely to be featured.

Opting Out of Product Discovery

If, for any reason, you do not wish for your product to be considered for Product Discovery, you may have the option to opt-out during the product listing process. Keep in mind that opting out will prevent your product from gaining the benefits of extra promotion, but it allows you to maintain full control over your listing strategy.

Providing Detailed Product Information

The Product Details section is essential for presenting clear and complete information about your product. It includes the following elements:

Product Short Description

The Product Short Description allows you to give buyers a quick summary of your product in just a few words. This section should:

• Include a concise and clear description of your product, highlighting the main features or benefits.
• Keep the description between 10 and 100 characters long. This ensures it’s succinct and to the point, providing a quick glimpse of your product without overwhelming the buyer.

Example: "A versatile photo editing plugin compatible with Adobe software."

Product Overview

The Product Overview is where you can dive deeper into the details of your product. This section should:

• Provide a detailed explanation of what your product does and how it benefits the buyer.
• Make sure it’s easy to understand and clearly outlines the unique selling points, capabilities, or benefits.
• Avoid including any personal data such as phone numbers or email addresses.
• The overview should be at least 50 characters long , providing enough information to help buyers make an informed decision.

Example: "This plugin allows for batch processing of images, supports multiple file formats, and integrates seamlessly with Adobe Photoshop for a smoother workflow."

Features Breakdown

The Features Breakdown section allows you to list and explain specific features of your product. For each feature:

• Product Feature : List the name of a key feature.
• Product Hint : Provide a short explanation or hint message about how this feature works or its purpose. This can give buyers a clearer idea of what your product offers and how it can benefit them.

Example: Feature : Batch Processing Hint : Automatically process hundreds of images at once to save time.Add as many features as necessary by using the "Add New Product Feature" button to highlight all the essential capabilities of your product.

Product Tags

The Product Tags section is crucial for making your product more discoverable in search results and filtering systems. To maximize visibility:

• Select at least one and at most five tags that accurately describe your product.
• Tags should be relevant to your product’s category, features, and target audience. This will help potential customers find your product more easily when searching the marketplace.

Example Tags: Photo Editing, Adobe Photoshop, Plugin, Batch Processing By filling out each of these sections thoughtfully, you’ll provide buyers with a thorough understanding of your product and increase its chances of being found and purchased.

Managing Product Technical Details

The Product Management section is crucial for overseeing the technical and administrative details of your product. This ensures that your product is optimized, secure, and compliant with marketplace standards. Below are the key aspects you need to manage:

1. Allowed Machines

Configuring the number of machines or devices that can use a single license of your product is essential for licensing terms and revenue protection. Here’s how to set it up:

• License Types:
  • Regular License: This license typically restricts usage to a single machine. It’s ideal for individual users who need the product for personal use or on one device.
  • Extended License: This license allows installation on multiple machines (e.g., up to 5). This is suitable for teams or businesses where the product will be used across several devices. Clearly specify the maximum number of installations to avoid any misunderstandings.
• License Enforcement:
  • Activation Keys: Use activation keys to enforce license limits. Ensure that each key is validated against the allowed number of machines.
  • Usage Tracking: Implement tracking mechanisms to monitor the number of active installations per license. This helps in managing compliance and addressing any potential abuse.

2. Source Code Protection

Protecting your source code is vital for safeguarding your intellectual property and ensuring that your code remains secure and unaltered. Here’s how to manage source code protection:

• Encryption:
  • Encryption Tools: Use tools like ScriptGuard v1.0.0 to encrypt your code, preventing unauthorized access. Encryption helps protect your intellectual property from being viewed or modified by unauthorized users.
  • Code Obfuscation: Complement encryption with obfuscation techniques to make the code more difficult to understand or reverse-engineer. This adds an additional layer of security.
• Access Control:
  • Permissions Management: Set appropriate permissions to control who can view or modify the source code. Ensure that only authorized personnel have access to sensitive parts of the code.
  • Secure Storage: Store encrypted source code files in a secure environment. Use secure servers or cloud storage solutions that offer encryption and access control features.
• Licensing and Compliance:
  • Code Licensing: Include licensing information within your code to specify terms of use and restrictions. This can help enforce legal protection and discourage unauthorized use.
  • Compliance Checks: Regularly check for compliance with your code protection measures and update them as needed to address new security threats.

3. Product Files

Managing product files involves ensuring that they are correctly formatted, uploaded, and maintained. Here’s what you need to consider:

• Supported Formats:
  • File Types: Upload files in formats that are compatible with the marketplace and your product’s requirements. Common formats include .jsx for JavaScript extensions and .jsxbin for compiled scripts. Verify the specific format requirements of the marketplace.
  • Documentation: Provide documentation for any additional file types or formats used in your product. This helps users understand how to use or integrate these files.
• File Size Limit:
  • Size Restrictions: Adhere to the maximum file size limit of 10MB to ensure efficient uploading and downloading. Large files can be cumbersome for users and may impact performance.
  • Compression: If your product files exceed the size limit, consider compressing them or splitting them into smaller parts. This can help manage large files more effectively.
• File Organization:
  • Folder Structure: Organize files into a logical folder structure. This makes it easier for users to navigate and find the necessary files. For example, separate code files, assets, and documentation into distinct folders.
  • Naming Conventions: Use clear and consistent naming conventions for your files and folders. This improves readability and helps users quickly identify the contents of each file.

By carefully managing these aspects, you ensure that your product is secure, well-organized, and compliant with marketplace standards. This not only protects your intellectual property but also enhances the user experience and overall success of your product.

Versioning and Release Notes

Accurate versioning and detailed release notes are essential for maintaining clarity and transparency with your buyers. Here’s how to handle these aspects effectively:

• Semantic Versioning: Implement a standardized versioning system using vMAJOR.MINOR.PATCH:
  • MAJOR Version: Increment this when you make incompatible changes that require users to adapt or update their usage. For example, changing core functionality or removing features.
  • MINOR Version: Increase this for backward-compatible changes or additions. This might include new features that enhance the product without disrupting existing functionality.
  • PATCH Version: Use this for minor fixes or improvements that do not affect the overall functionality. This could include bug fixes, performance improvements, or minor adjustments.
• Release Notes: Provide comprehensive and user-friendly release notes:
  • Update Summary: Clearly outline what has been updated or changed in the latest version. Include information about bug fixes, new features, and any performance enhancements.
  • Detailed Changes: Offer a detailed explanation of significant changes, including how they affect the product’s functionality or user experience. This helps buyers understand the improvements and decide whether to update.
  • Previous Versions: Maintain a log of previous versions and changes for reference. This can be useful for users who need to know the history of updates or are troubleshooting issues.

Publishing Your Product

Once you’ve completed the technical setup and content for your product, you can proceed to publish it. This process involves making your product available for purchase or download on the Motion Routes marketplace:

• Save for Later: Use the "Save for Later" feature to store your current progress. This allows you to:
  • Review and Edit: Revisit your product listing to make further edits or updates before publishing. You can refine descriptions, adjust settings, or correct any issues.
  • Draft Management: Keep multiple drafts if working on different versions or products. Ensure each draft is clearly labeled to avoid confusion.
• Publish Now: When you’re ready to go live, select "Publish Now" to make your product available:
  • Visibility: Once published, your product will be visible to potential buyers on the marketplace. Ensure that all information is accurate and complete to attract and inform buyers effectively.
  • Monitoring: After publishing, monitor your product listing for any issues or feedback from buyers. Be prepared to make quick updates or address concerns as needed.

By carefully managing these aspects, you ensure that your product is well-prepared, secure, and attractive to potential buyers, ultimately enhancing your success on the Motion Routes marketplace.